WELCOME TO
Trusted Financial Leadership for Growing South African Businesses.
From compliance to strategic CFO insight, we empower you with clarity, control and confidence through every stage of growth.
WELCOME TO
Liz Whittington
Trusted Financial Leadership for Growing South African Businesses.
From compliance to strategic CFO insight, we empower you with clarity, control and confidence through every stage of growth.
FEATURED SERVICES
Compliance & Reporting
We handle your bookkeeping, reporting, and tax submissions with precision and care, ensuring your business stays compliant and audit-ready.
Outsourced Accountant
Go beyond bookkeeping with monthly financial analysis and management reports that turn your numbers into business insight
Profitability & Cash Flow Optimisation
Improve profitability, manage cash flow and strengthen your financial position with practical, data-driven insights that support sustainable growth.
Strategic Financial Planning
Align your financial strategy with both business and personal goals. We create forecasts, budgets, and models that turn strategy into measurable progress.
Meet Liz : Your Strategic Financial Partner
I’m Liz Whittington, an experienced CFO with a passion for business, dedicated to helping founders and growing businesses take control of their finances and scale with confidence.
With over 17 years in finance and entrepreneurship, I understand the pressure of making big decisions while managing day-to-day financial complexity. That’s why I’ve developed a structured, collaborative approach that transforms financial data into direction, giving you the clarity, systems, and support to grow with purpose.
When we work together, you gain more than financial expertise, you gain a partner who’s invested in your success. Together, we’ll turn your numbers into insight and your goals into action.
process & approach
Step 1: Discovery Call
We’ll start with a complimentary call to get to know your and your business, as well as gain an understanding of your goals and biggest challenges
step 2: Service Proposal
A tailored service proposal, built around your goals and business needs, becomes the foundation of our work together
Step 3: Financial Health Check
We’ll assess your financial systems & structures, identify gaps and uncover opportunities for improvement
Step 4: Strategy Development
Together, we’ll create a tailored financial roadmap to align with both your personal & business goals
Step 5: Implementation & Support
I’ll work alongside you and your team to implement strategies, optimise systems and provide ongoing financial leadership
Step 6: Results & Growth
With clarity and confidence, you’ll make informed decisions that drive sustainable growth
Testimonials
★★★★★
Join Our Team !
We’re always looking for exceptional finance professionals, Bookkeepers, Accountants, Financial Managers, Fractional/Outsourced CFO’s, Payroll Administrators, and Tax Practitioners, who are passionate about excellence and growth.
At LW Accounting & Advisory, you’ll join a dynamic, forward-thinking team that values collaboration, integrity, and continuous learning. If you’re ready to take your career to the next level, we’d love to meet you.
Join Our Team !
We’re always looking for exceptional finance professionals, Bookkeepers, Accountants, Financial Managers, Fractional/Outsourced CFO’s, Payroll Administrators, and Tax Practitioners, who are passionate about excellence and growth.
At LW Accounting & Advisory, you’ll join a dynamic, forward-thinking team that values collaboration, integrity, and continuous learning. If you’re ready to take your career to the next level, we’d love to meet you.

